How does India's anti-dumping duty on Sulphur Black 1 affect Chinese exporters' pricing strategy?

How does India's anti-dumping duty on Sulphur Black 1 affect Chinese exporters' pricing strategy?
India's final anti-dumping ruling in August 2024 imposed duties of USD 271/tonne on Shandong Dyeriyarn Ecochem and USD 389/tonne on other Chinese producers, effective for five years. This follows an earlier investigation initiated in September 2023 and a prior termination in April 2023. The duty significantly erodes the price competitiveness of Chinese Sulphur Black 1 in India, a major market for cellulose fiber and viscose dyeing. Chinese exporters now face a choice: absorb the duty to maintain market share, shift focus to alternative markets, or explore transshipment routes via Malaysia to obtain a new country-of-origin identity. The latter, while legally gray, is being actively marketed as a workaround, though it adds logistics costs and risks of trade compliance scrutiny.